How to Create Impressive and Successful Sweepstakes and Contests

By creating a successful marketing strategy, it is possible to increase emails for your campaigns. We all know how well contests and sweepstakes in fuelling our email list. Most internet sweepstakes cafe software companies work actively to increase the email marketing. However, there is no rocket science behind creating powerful sweepstakes. Connecting with the users effectively by offering them exactly what they look for is the key to create better contests and sweepstakes.

According to a research, multiple, smaller low-value prizes can be more attractive than one high-value prize. However, the best one is the combination of both, a high-value prize, along with multiple low-value prizes.

After analyzing researches, here are some ways through which you can make better contests and sweepstakes:

1. Combining Jury with Voting Round

This is important. Most sweepstakes do not take help of a jury member and simply, declare the results based on votes. The demerit of this is that the subscribers are solely dependent on votes. It somehow reduces the chances of winning the game, thus, people lose interest in it. To develop the interest, it is a good way to include jury members and allow them to take the final decision.

2. Incentivize the Voting

If you are focusing only on your entrants, you are missing a big source of leads – voters. To attract voters, add an interesting layer to your contest. Tell your voters to register with their emails in exchange enter a related prize drawing. The voters would be excited to be a part of the game by voting as well as playing for the game.

This will engage the voters with you and the participants, while playing along. This is a great way to attract potential voters and build leads.

3. Give Bonus Point for Getting Social Shares and Referrals

Online sweepstakes and contests become interesting when you connect it with social media. The entrants take more interest when the game gets connected to social media. In addition, by getting the referral from social media they can easily increase their voters and thus, chances of winning.

Ask them to get bonus points from social media platforms. This will surely increase your voters and make people aware of the game.

4. Separate the Entry Rounds and Voting

Often, marketers do not consider time an important thing. However, it plays an important role. Separate the sweepstakes for uploading and voting period. Keep a specific time for people to enter the game. This will offer time for even the new entrants to enter the game. When the time comes, the game will start at one particular time, which gives all the entrants a fair chance of winning.

Playing free online sweepstakes games is a good way for businesses to get lucrative results. In fact, many businesses are looking for this type of gaming and increasing their campaign. Creating the right email marketing will certainly offer leads to the business.